You’ve seen videos produced by a range of gun and gear companies. SIG SAUER announced a new serious of SIG Studios videos this week. They’re beautifully produced, and while they show people using their products, they don’t look like commercials for SIG guns and optics.

They did a good job of making the video about the person they’re profiling in this first installment. If they can keep that up as they roll out more videos, they’ll be worth your time. This one certainly is.

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