January 22, 2024: Fifty-six percent (56%) of voters say that they know what it means when companies or colleges implement DEI programs.

A Scott Rasmussen national survey found that, of that 56%, a majority (67%) believe that DEI programs are about promoting diversity, equity, and inclusion. An additional 20% believe these programs are focused on promoting diversity over merit.

The survey also found that 87% of voters would have either a very favorable (53%) or somewhat favorable (34%) opinion of a company which sought to hire the best person for the job regardless of gender, race, ethnicity, or religion.


The margin of sampling error for the full sample is +/- 3.1 percentage points. The survey of 1,000 registered voters was conducted online by Scott Rasmussen on January 8-9, 2024. Field work for the survey was conducted by RMG Research, Inc. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, internet usage, and political party to reasonably reflect the nation’s population of registered voters. Other variables were reviewed to ensure that the final sample is representative of that population.

Note: Neither Scott Rasmussen, ScottRasmussen.com, nor RMG Research, Inc. have any affiliation with Rasmussen Reports. While Scott Rasmussen founded that firm, he left nearly a decade ago and has had no involvement since that time.

Survey Questions

Do you know what it means when companies or colleges implement Diversity, Equity, and Inclusion (DEI) programs?

  • 56%-Yes
  • 22%-No
  • 22%-Not sure

[if yes] In just a few words, please describe what it means when a company implements DEI policies.

  • 67%-Promoting diversity, equity, and inclusion
  • 3%-Doing the right thing
  • 20%-Valuing diversity over merit
  • 9%-Don’t know

Suppose a company said they sought to hire the best person for the job, regardless of the person’s gender, race, ethnicity, or religion. Would you have a favorable or an unfavorable view of that company?

  • 53%-Very favorable
  • 34%-Somewhat favorable
  • 8%-Somewhat unfavorable
  • 2%-Very unfavorable
  • 3%-Not sure

Scott Rasmussen is founder and president of the Rasmussen Media Group. He is a political analyst, author, public speaker, independent public opinion pollster and a columnist. Read Scott Rasmussen’s Reports — More Here.

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